In the town of Matawan, New Jersey, Lawn Doctor’s success story started in the mid-1960s. It began with a simple handshake between friends, Bob Magda and Tony Giordano. Tony’s Hardware Store, in Matawan, became a go-to place for homeowners seeking lawn care advice. This eventually led to the creation of Auto Lawn, which later evolved into Lawn Doctor.
Bob’s innovative mind gave rise to the industry’s first automated lawn care machine, laying the foundation for the brand’s success. Recognized as “The Lawn Doctors,” the company rebranded as Lawn Doctor, adopting the iconic green thumb logo that signifies its commitment to excellence.
Despite facing adversity with Tony’s untimely passing in 1983, Lawn Doctor persevered under the leadership of Russell J. Frith. For over 25 years, Frith transformed Lawn Doctor into a highly successful franchise in the U.S. The company earned prestigious titles, including “One of America’s Best Franchises” and “World-Class Franchise.
The legacy continued with Russell’s son, Scott Frith, joining the company in 1987. From working in the manufacturing facility to becoming President & CEO in 2011, Scott exemplified the value of hard work and commitment. Under his leadership, Lawn Doctor expanded to over 600 locations across 40 states.
Scott’s dedication extends beyond business success. As a Certified Franchise Executive, he influences the industry through board memberships and media features. Reflecting on his father’s teachings, Scott emphasizes the enduring....READ MORE
In the town of Matawan, New Jersey, Lawn Doctor’s success story started in the mid-1960s. It began with a simple handshake between friends, Bob Magda and Tony Giordano. T...
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