In a strategic move to conquer the North American fitness landscape, PureGym, the U.K.’s fitness powerhouse and Europe’s second-largest fitness operator, has joined forces with RCS Real Estate Advisors. The partnership aims to propel the expansion of PureGym’s successful Pure Fitness brand in the U.S. and Canada.
Founded in 2008, PureGym revolutionized the fitness industry by introducing 24/7 value gyms, making fitness more accessible and affordable. Having conquered European markets, the company introduced its widely successful concept, Pure Fitness, to North America. The expansion also includes the Middle East, where the brand operates under the name “PureGym Arabia” in partnership with local franchises.
James Hathaway, Group International Strategy & Franchising Director at Pure Fitness, expressed excitement about the collaboration with RCS Real Estate Advisors. He highlighted the firm’s market expertise and proven track record in retail real estate strategy, aligning perfectly with Pure Fitness’s plans for North American expansion.
With a mission to make fitness affordable and convenient, Pure Fitness offers low-cost, zero-contract memberships, state-of-the-art equipment, various workout classes, and 24/7 gym access. Currently boasting 1.9 million members worldwide and nearly 600 gyms, including three recently opened locations in the Washington, D.C. metropolitan area in 2022, Pure Fitness aims to solidify its position as a major fitness operator in North America.
RCS Real Estate Advisors, known for its expertise in real estate strategy and market penetration, will play a crucial role in guiding....READ MORE
In a strategic move to conquer the North American fitness landscape, PureGym, the U.K.’s fitness powerhouse and Europe’s second-largest fitness operator, has joined force...
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